- Independently develop and further strengthen the brand, while planning and executing all content and marketing activities along the customer journey
- Create content for the website, newsletters, campaigns, and print media
- Conceptualize, implement, and evaluate integrated marketing and content activities across all relevant communication channels to increase brand awareness
- Create target-group-specific content and marketing materials with a focus on lead generation
- Develop and prepare product content as well as storytelling around our products
- Plan, coordinate, and execute trade fair appearances
- Analyze market, customer, and competitor data to derive concrete recommendations for action, and support their implementation
- Coordinate and collaborate with agencies, manufacturers, and internal stakeholders
- Actively shape the brand identity by contributing your own ideas, initiatives, and creative solutions
Marketing Specialist / Marketing Generalist (m/f/d)
Braunschweig
Full-time
Permanent employee
Your mission
Your profile
- Successfully completed degree in Marketing, Brand Management, Communications, or a comparable qualification
- At least three years of relevant professional experience in a B2B environment, ideally in technical marketing
- Knowledge of holistic brand management as well as campaign and activity planning
- Excellent German writing skills, with the ability to present complex (and, where applicable, technical) content in a clear and effective way for the target audience
- Experience in trade fair planning and creating content for different channels
- Structured, independent way of working and strong communication skills
- Initiative, sense of responsibility, and motivation to actively develop the brand
- Confident use of MS Office and common marketing tools
Why us?
- A secure position in an economically stable, internationally operating company
- A permanent employment contract and 30 days of annual leave
- Comprehensive onboarding and training
- Company events that foster a strong team spirit
- A varied and responsible role with plenty of scope for your own ideas
- An appreciative working environment and short decision-making processes
- Flexible working hours / flextime
- English lessons with a native speaker during working hours
- Internal training and development opportunities
About us
IAB Reinraum-Produkte GmbH is a specialized provider of high-quality products and solutions for cleanroom applications. Our products are used in demanding industries such as pharmaceuticals and life sciences, medical technology, microelectronics and semiconductor technology, optics, aerospace, and the automotive industry.
As a growing company, we combine technical expertise, reliable service, and customer-focused solutions. Our team works together to provide our customers with the right products and professional support throughout the entire ordering process.
We believe in short decision-making processes, personal responsibility, and a collaborative approach.